What is really an E-commerce, and what is it for?
Before talking about the best e-commerce in the world, we should focus de idea of what is an E-commerce. E-commerce or electronic commerce, is a concept that began to be used in the 90s, to refer to any process of buying or contracting goods or services through the network, using payment methods such as credit cards or similar. Currently there are large companies that are dedicated to E-commerce, but any business can have a virtual store in which to sell their products without the need for the customer to leave their home.
But, it must be borne in mind that competition in this environment also exists, therefore, E-commerce also requires being different from the competition, knowing how to have a positive point, have a creative e-commerce and have a variety of offers to convince customers to buy. If you’re still wondering what e-commerce is for, the answer is pretty simple. This electronic commerce allows any business to expand its field of action and its presence where to sell its products, increasing the possibility of increasing sales compared to a traditional business. There are no limits. You can have your store in Spain, and sell your products online in USA, for example. In addition, e-commerce allows the possibility of putting products cheaper, since there are cost savings from not having to use a physical store, as well as being able to play with currency exchange when sold in other countries.
With the development of technologies and the availability of products through our Internet-connected devices that allow us to access something anywhere, consumer shopping habits have changed. The presence of an Internet business allows not only the recognition of your brand but the possibility of increasing the number of clients, as well as gaining visibility and, above all, expanding the business to increase sales and improve profits. However, and as in everything, so that the e-commerce process of your company is not a failure, it is best to work with professionals, who can advise you and help you to expand your business with an E-commerce.
Different types of ecommerce
One of the best advantages of the online environment is that it allows many types of relationships between the different actors in the business world. Thanks to the Internet, the previous “status quo” is broken, where the company sold and the users bought. Derived from the techniques used to satisfy the different types of stakeholders and their function, we can identify, at least, five types of e-commerce:
B2B (Business to Business). Refers to the relationship between companies. The commercial transaction is carried out between companies that operate on the internet, without consumer intervention. To participate in this type of operations, it is a condition to have experience in the market. The main objective of both companies involved is the final sale to the consumer, in another type of operation. E-commerce at this level increases efficiency in sales and business relationships between companies.
B2C (Business to Consumer). It is the best known type of e-commerce and the one that you surely use in your online store. It is carried out between the business (the virtual store) and a person interested in buying a product or purchasing a service. If you have a virtual store and customers who buy your products or services, you belong to this type of business.
B2E (Business to Employee). Focused mainly between a company and its employees, the company directly offers its employees special prices in its online store or site, which will serve to drive the improvement of job performance. But it is not only that, it also defines an online intranet platform is used, which functions as a corporate website. So the communication process is used internally to make the company’s tasks more efficient in its relationship with employees, but it can also be used as a commercial platform among them. In reality, what is expected is to reduce costs in the administrative processes of the company, especially in the use of time, paperwork and cumbersome procedures.
C2C (Consumer to Consumer). A person who no longer uses or needs a product that they have purchased and decides to sell it through the internet to carry out the transaction with another consumer. The first consumer offers a good offer to another consumer interested in the product they sell. This type of trade is the most common marketplaces. The purchase process is similar to any other type of operation in e-commerce. It is necessary to highlight a fundamental difference, normally, this type of platforms does not include the economic transaction. It simply puts the seller and possible interested in contact.
G2C (Government to Consumer). Any type of government allows citizens to carry out their procedures online, and information can be accessed at any time. This applies to paid procedures, so there is an online transaction. Although it is not strictly a transaction between “company” and “customer”, it allows to facilitate certain actions from an online environment.
The best e-commerce in the world: 7 great examples
There are millions of e-shops in the world, from very small to very large and a variety of them, but today we are going to talk about the best e-commerce in the world, especially this seven:
Alibaba Group: Founded in 1999 by Jack Ma, Chinese e-commerce is the world’s leading internet sales company. The Alibaba group is the owner of brands like Alibaba itself and also Aliexpress among others, and has the largest customer base in the world and its billing numbers are overwhelming. It is the leader of course of the marketplace, which are in turn the main protagonists of the most powerful e-commerce ranking in the world.
Amazon: The company founded by Jeff Bezos ships to more than 100 countries and especially dominates the North American business. Amazon has always been distinguished by the great diversification of its products, it sells a variety of them.
Rakuten: It is the great dominator in the Japanese market, whose tremendous size has allowed it to position itself as one of the most powerful digital companies in the world. Outside of Japan, however, the shadow of Amazon and Alibaba is extensive, and Rakuten is well below the two in terms of turnover. In fact, in Spain its subsidiary closed last year to focus on other European markets.
Ebay: Ebay is probably the most media e-commerce in the western world, along with Amazon, they sell a variety of items like phones to shoes. In fact, although it was founded at the same time as Amazon, in 1995, it is the one that has been known for the longest among the popular public, thanks to its rapid expansion as an online product auction portal.
JDSport: It is another marketplace born in China, where they sell sportswear. It is the second largest e-commerce giant in the Asian country, where the market is so powerful that it has allowed the explosion of these two companies. Not content with their local success, Chinese e-commerce continues to advance positions in the European market, taking advantage of the fact that traditional stores continue to fix their eyes on Amazon.
Vente-priveé: Vente-priveé, the most important e-commerce of European origin, specifically French, is included in a North American and Asian domain ranking. The company is dedicated to the concept of flash sales, and works with more than 6,000 brands from around the world in sectors such as fashion, travel or decoration.
Walmart: We close the list with Walmart, chosen because it is the company that has best brought its business to the online channel. Walmart is an American company dedicated to department stores. Little by little, taking advantage of its unbeatable position in traditional business, investing very well in the digital business and the strength of successful national supermarket chains that are part of its business conglomerate, it has positioned itself among the most powerful e-commerce companies in the world, with business interests beyond the United States.
Autora del artículo: Laia Ferreiro, alumna en el Ciclo Superior de Marketing y Publicidad (2019-2021) en la Escola Tècnica Girona.